Women’s Day

This year, the theme for International Women’s Day (IWD) is ‘inspire inclusion’. Inspiring others on the value of equal rights and having a better understanding on this topic means the world becomes a slightly better and safer place for us all.

#INSPIREINCLUSION

Bruadar - Women’s Day

This Women’s Day, we partnered up with Egg Community - Scotland’s largest platform, connecting, supporting and celebrating women. Egg community is the perfect fit as they pro-actively support women in business, helping over 100k ladies progress and improve in both work and personal lives.

From co-working spaces and childcare to networking events and discounts, Egg provides a multitude of ways to support and celebrate women, and we wanted to highlight these guys to show the amazing work that they have done.

If you haven’t seen already, they have put on some fabulous ‘Women on Top’ events. We gifted the attendees minis of Bruadar for the first event, hosted at the Balmoral in Edinburgh. This saw over 150 like-minded individuals attending, with seminars from Grace Andrews - the Marketing Director for Steven Bartlett, and Sonja Mitchell - the brains behind Jumpship Brewing. These women really know what they’re talking about when it comes to digital success and navigation. It was super insightful day with a lot of laughs and learnings. We loved hearing their individual stories and watching everyone support one another.

With whisky being the traditional drink of Scotland, it made sense to showcase our brand to these amazing Scottish women. Whisky unfortunately has a history of negative gender stereotypes encompassing it. There has been some change in recent years to the wholly incorrect narrative of ‘whisky as a man’s drink’. As a result, whisky is sometimes deemed as an intimidating choice to both men and women, when in reality it doesn’t need to be. There is some great work being done across the industry to make whisky less intimidating and more approachable.

Bruadar is a great place to start your whisky journey, with added local honey and sloeberries making it the perfect smooth drink to sip, with a kick of single malt scotch whisky.

Click here to view future events with Egg